Campaign Journey Got Easier

Campaign Journey Got Easier

Campaign Journey Got Easier

Campaign Journey Got Easier

Justsnap empowers brands to move their promotional campaigns to the digital platform, enabling them to manage loyalty programs much faster and at a lower cost. In order to participate in these campaigns, the consumers simply upload a photo of the receipt to Justsnap platform as proof of purchase. Apart from digital validation of participation, brands can make detailed analysis of their customers’ shopping behaviors and re-target them with personalized offers.

In addition, for the first time, the brands that can now digitally track their consumers from end to end, therefore, having the opportunity to measure the effectiveness of online communication to offline sales.

Advanced Receipt Processing Technology

Regardless of the platform from which consumers participate in the campaign, our proprietary receipt and document processing technology cleans the uploaded photos with automatic algorithms and determines the type of content. After the digitization of the document data with OCR technology and the systematic fraud detection, validity of the document is checked. The digital data read in the product identification stage are matched and identified with our advanced product database enriched with Machine Learning techniques and our past experience.

Advanced Receipt Processing Technology

Regardless of the platform from which consumers participate in the campaign, our proprietary receipt and document processing technology cleans the uploaded photos with automatic algorithms and determines the type of content. After the digitization of the document data with OCR technology and the systematic fraud detection, validity of the document is checked. The digital data read in the product identification stage are matched and identified with our advanced product database enriched with Machine Learning techniques and our past experience.

Online to Offline Conversions

From the simplest stock liquidation or sales increase promotion campaigns to long-term loyalty programs, all Justsnap platforms have been developed to meet all the needs of brands in this area. With the help of announcements of the campaign using digital social media, consumers can be directed to the Justsnap access points on web, Facebook bot or the mobile application, so they can participate in campaigns, upload their receipts, and benefit from scratch-to-win and sweepstakes-like gamification tools. By analyzing this digital trace, brands can track their consumers end to end and follow up the conversion from the online campaign communication to purchases made at offline sales points.

Re-targeting

Justsnap uses artificial intelligence and machine learning technologies to present data on both demographics and purchasing behavior of consumers. Thanks to this rich data, brands can provide their customers with personalized offers based on their previous purchase habits. In addition, brands can specifically target their existing customers, category customers, or customer groups segmented by different methods, and communicate with them during and after the campaign. This communication may include opportunities, discounts, product recommendations or re-purchase reminders.

Re-targeting

Justsnap uses artificial intelligence and machine learning technologies to present data on both demographics and purchasing behavior of consumers. Thanks to this rich data, brands can provide their customers with personalized offers based on their previous purchase habits. In addition, brands can specifically target their existing customers, category customers, or customer groups segmented by different methods, and communicate with them during and after the campaign. This communication may include opportunities, discounts, product recommendations or re-purchase reminders.

Rich Digital Rewards Catalogue

Reward programs are very encouraging in terms of providing a material and / or emotional benefit to the consumer.
For the campaign to be effective, it is necessary to carefully consider the mechanics of winning a prize and ensure that the prizes chosen to have the ability to motivate the target audience. Companies may select from the continuously expanding Justsnap digital rewards catalogue tailored for different target audiences or may choose to supply their own rewards for their campaigns. Our broad selection of rewards, ranging from event ticket, data package or meal alternatives to many store's discount checks are completely digital and can be immediately delivered to customers via our systems integration.

Unique Shopping Insight

A simple shopping receipt is in fact one of the most valuable sources of information for companies about their customers. In this way, brands can access unique data about consumer's shopping behavior, product and retailer preferences. Apart from time-of-day and day-of-week information retrieved from the receipts, the contents of the shopping basket can be analyzed and the products and brands other than your brand can be examined.
By analyzing the data consumers share voluntarily, different targeting strategies can be followed, different business partnerships with retailers can be created, cross-sales can be planned to increase basket averages, or re-targeting activities can be developed for long-term CRM activities.

Unique Shopping Insight

A simple shopping receipt is in fact one of the most valuable sources of information for companies about their customers. In this way, brands can access unique data about consumer's shopping behavior, product and retailer preferences. Apart from time-of-day and day-of-week information retrieved from the receipts, the contents of the shopping basket can be analyzed and the products and brands other than your brand can be examined.
By analyzing the data consumers share voluntarily, different targeting strategies can be followed, different business partnerships with retailers can be created, cross-sales can be planned to increase basket averages, or re-targeting activities can be developed for long-term CRM activities.

Systematic Fraud Detection

The Fraud Detection Module prevents multiple use of the same receipt using computer-based approximation techniques. Fraudulent users are also systematically monitored.